Fractional Consultants for Cannabis Dispensaries
Running a dispensary is harder than it looks. You're navigating compliance, fighting for shelf space, trying to build a brand that actually converts — all with a lean team and limited runway. Guild & Co. is a collective of independent specialists who know what moves the needle in cannabis. We work fractionally, we work independently, and we're ready when you are.
Your Dispensary Deserves Expert-Level Help. Without the Full-Time Price Tag.
The Guild & Co. team has decades of experience inside the cannabis industry working with dispensaries, smoke shops, growers, distributors, ancillary products, edibles, beverages and so much more. Collectively, we offer a diverse range of services, all designed to build your cannabis business.
Hire The The Wordsmith
Jack Riordan
Your website reads like a menu, not a brand. Your emails go unsent. Your blog hasn't been touched in months. And your SEO is handing customers straight to the dispensary down the street. In cannabis, education IS marketing. The brands that win are the ones that show up consistently, speak clearly, and earn trust through their content. Jack turns what you do into a brand voice that sells — for a fraction of what a full-time content hire would cost.
WORDSMITH SERVICES
Local SEO
Your digital presence is a nonnegotiable if you want to compete in cannabis in 2026. An properly optimized website & Google Business listing can do wonders for your business growth.
Starting At: $500
Website Audit & Overhaul
You have a foundation but it needs work. Jack can identify the weaknesses and turn what's mid into magic. If your current website isn't driving traffic and converting customers, it's time to stop leaving money on the table and make your website work for you.
Starting At: $500
New Website Development
Your website is your most important salesperson. If your current website is vague, or not optimized for search, you're invisible. Jack delivers a clean, concise and impressive website that moves the needle.
Starting At: $1000
Compelling Articles & Email Blasts
Cannabis customers want to be educated. They want to feel like they picked the right dispensary. A recurring content strategy — weekly or bi-weekly blogs, educational articles, and targeted email campaigns — builds that trust, drives repeat visits, and positions your brand as the authority in your market. Jack builds the strategy and writes every word. What's included: Recurring email flow strategy + content creation + blog/article publishing cadence + thought leadership positioning.
Starting At: $1000
Hire The The Artisan
David Nardone
With over 10 years in the industry, David possesses in-depth knowledge having worked with dispensaries, vertically-integrated companies, multi-state operators, cultivators, and ancillary businesses. He has led several teams through the natural chaos of the industry, working alongside founders and c-suite executives to develop strategic branding and marketing initiatives that are effective in creating impact and generating revenue. As a creative leader and brand designer, David can either bring order to chaos by guiding your team, or develop professional and quality brand assets that will surely stand out among your competition.
ARTISAN SERVICES
Marketing & Promotional Assets
High converting creative assets that turn attention into action. Ideal for brands that need menu images, in-store promotional assets, store signage, handouts, campaign assets, digital assets, trade show assets, or even apparel and swag items.
Starting At: $500
Packaging Design & Development
Strategic, compliant, and shelf-ready packaging that communicates value and builds trust. Ideal for vertically-integrated companies with control over their packaging, and understand the need to elevate their packaging to capture customer attention. Packaging sourcing and printer communication available.
Starting At: $1,500
Brand Strategy & Visual Identity
A comprehensive foundation that defines who you are and shapes how you are perceived by customers. Whether you want to redefine what you have already built, or want to expand upon your existing brand, it's important for customers to have a clear understanding how you are different than the shop down the street.
Starting At: $2,000
Fractional Creative & Marketing Leadership
This option is available if you need to wrangle in the constant chaos around your marketing and creative execution. It is key to be able to plan ahead and to stop playing defense. Having a point person who can lead and make strategic decisions is essential for your success.
Starting At: $2,500
Hire The The Architect
Brandine Strand
REV/OPS STRATEGIC ARCHITECTURE
OPERATIONS STRATEGY
Most dispensaries leak margin in places no one's looking — inventory variance, labor drag, manual compliance work, inconsistent SOPs across shifts. I diagnose where time and money are escaping, then install the systems and AI workflows that close the gaps. Tighter ops. Cleaner numbers. Fewer fires. Ideal for 2–3 month engagements.
Starting At: $5000 Per Month
REVENUE STRATEGY
With paid acquisition limited in cannabis, your next dollar of revenue lives in the customers you already have. I build the playbook to capture it — loyalty, lifecycle SMS and email, pricing, menu strategy, and customer segmentation. Compound revenue, not vanity traffic. Ideal for 2–3 month engagements.
Starting at $5000 Per Month
REV/OPS DIAGNOSTIC
A 2 week paid audit of the dispensary — operations, revenue, systems, and team — that delivers a written roadmap with prioritized fixes, sized opportunities, and a clear path forward. Built for owners who know something is off but want a senior outside read before committing to a longer engagement. Fixed scope. Fixed price.
$2500 Flat Fee
Hire A Fractional Expert
You don't need a full agency. You don't need to commit to a long-term retainer. Every Guild member is available to hire individually — on your timeline, for your specific need. If you're not sure where to start, contact us and we will connect you with your chosen consultant.